About GrowthPepper
GrowthPepper is a boutique, senior-led media practice built around a simple idea: every client should work directly with a senior operator who is actually in the platform. No layers between you and the person running or overseeing your media. You can bring us in three ways: as your fractional media leader, your managed service team, or your ad tech advisor. Programmatic is the core. Senior judgment is the constant.
About Hunter
I'm Hunter, founder of GrowthPepper. I've spent the last decade in programmatic advertising, including a nine-year tenure at a leading independent meta-DSP and managed service agency where I worked across nearly every part of the business. My programmatic career started on the technical side, gaining a deep understanding of pixels, auction dynamics, and the backend plumbing most marketers never see. From there I moved into leadership roles across Product and Partnerships, gaining hands-on experience with almost every major DSP from both the operator and strategy seats.
Those partnership roles let me broker data and supply deals that cut media costs for clients and opened new revenue for the business. I also oversaw our omni-channel managed services, most notably building the go-to-market strategy for our managed Amazon DSP offering from the ground up. That experience, running a real P&L on managed DSP services, sitting across the table from brands trying to make programmatic work, and seeing what actually moves the needle versus what gets sold in a deck, is the exact foundation GrowthPepper is built on.
The core philosophy comes from my early career in startups, where I learned to do a lot with very little, to measure absolutely everything, and to treat every budget like it's my own money. That scrappy, ROI-obsessed mindset is still how I work today.
Why GrowthPepper exists
Programmatic should be the most measurable, most efficient channel in a brand's mix. For most companies running it, it isn't. Reporting is murky. Results are hard to tie to spend. The platforms are complex enough that optimizing them well is a full-time job, and the agencies running them often are not doing that job in the open.
GrowthPepper exists to fix that. The mission is to give businesses the tools, data, and senior expertise used by the world's most sophisticated advertisers, and to turn every dollar of spend into a competitive advantage. In practice that means clear reporting you can act on, a direct line to the operator running or overseeing your campaigns, honest accountability for the vendors and platforms in your mix, and the kind of hands-on optimization that only happens when senior people do the work.
Whether you need someone to lead your media, run it, or fix the stack underneath it, the standard is the same. If programmatic has felt like a black box, let's talk.