Fixed-Fee · No Retainer

The Programmatic
DSP Audit

A fixed-fee teardown of your DSP account - TTD, Amazon, StackAdapt, DV360, or whatever you're running by an expert who's in the platforms every day, not an agency BDR with a deck.

$2,500  ·  10 business days  ·  No retainer required

Book the audit

Who this is for

  • You're spending $15K+/month in a DSP and aren't sure what's actually working
  • You're running through a reseller or full-service agency and suspect you're paying for layers you don't need
  • You're planning to launch programmatic and want a real plan — platform choice, supply, audiences, measurement, budget — before you commit spend
  • Your in-house team runs paid social or search well but programmatic is a black box

If none of that sounds like you, this isn't the right fit and I'll tell you on the intro call.

What you get

1

Account teardown (or launch plan)

Line-by-line review of campaign structure, audience strategy, supply mix, creative rotation, frequency, dayparting, and bid logic. If you don't have an account yet, you get a full launch blueprint — including which DSP actually fits your goals.

2

Measurement audit

Pixel and tag implementation check, attribution window analysis, view-through logic, and a clear read on which conversions you should actually trust. This is where most programmatic accounts quietly bleed money.

3

Supply source breakdown

Where your impressions are actually running — PMP vs. open exchange, CTV/STV publisher mix, exchange quality, domain and app-level performance, and the inventory you should cut. Most accounts have 20–40% of spend going to supply that will never convert.

4

Prioritized fix list

A ranked set of changes with estimated impact, effort, and the order to ship them. Not a 40-slide deck — a working document you can hand to whoever runs the account next.

5

60-minute walkthrough

We go through everything live. You get the recording, the deliverables, and a week of follow-up Slack/email to ask anything.

What it costs

$2,500, flat. Paid up front, delivered in 10 business days.

If you decide to bring GrowthPepper on as your programmatic partner within 60 days, the audit fee is credited in full against your first month's management fee.

Who runs it

Hunter Phillips. 10+ years in programmatic across the major DSPs, hands-on operator, GrowthPepper founder. I run every audit personally - there's no junior analyst or offshore team, no "strategist" who'll hand it to someone else.

FAQ

Which DSPs do you cover?

The Trade Desk, Amazon DSP, StackAdapt, DV360, MNTN, Simpli.fi, and Basis. If you're on something more niche, ask — if I can't do it justice, I'll tell you up front.

Do I need to give you access to my account?

Read-only access is ideal. If that's not possible, exports work too — I'll send a list of what to pull.

What if I'm running through an agency I'd rather not tip off?

That's common. Everything is confidential and I can work entirely from exports.

Is this just a sales pitch in disguise?

No. About half of audit clients become retainer clients; the other half take the doc and run it themselves or hand it to their existing team. Both are fine outcomes.

Can you audit paid search or social too?

No — programmatic display, CTV/STV, OLV, and audio are where I go deep. I'd rather refer you to a specialist for the other channels than half-do them.

Ready to see what your DSP
is actually doing?