ENGAGEMENT MODEL

Ad Tech and Measurement Consulting

Senior direction on the stack, the measurement, and the hard problems. Defined scope, clear deliverables.

Sometimes you do not need someone to run the media. You need senior judgment on a specific problem: which DSP to use, why your attribution does not reconcile, how to structure server-side tracking, or how to get your in-house team to operate like a sophisticated buyer. That includes thoughtfully leveraging AI — building workflows and automations that take repetitive work off your team's plate so senior people spend their time on decisions, not data entry. This model is project-based work with a defined scope and concrete deliverables.

Who this is for

You have a capable team but need senior direction on the ad tech stack or measurement.
You are evaluating or migrating DSPs and want an operator's view, not a vendor pitch.
Your attribution, tracking, or reporting is not giving you reliable answers.
You want to build in-house programmatic capability and need someone to train the team.

What you get

DSP selection and stack evaluation. An operator's assessment of which platforms fit your business and budget.
Supply path optimization. Cleaner, more efficient paths to inventory and potential new revenue streams with smarter, consolidated buying.
Attribution and server-side tracking. Measurement that reconciles. Clean up of existing, messy GTM deployments.
Audience and data strategy. Structuring first-party and third-party data for real targeting.
Reporting infrastructure. Omnichannel dashboards and pipelines that tie spend to outcomes.
AI workflows and automations. Thoughtfully applied AI — scripts, agents, and automations that remove manual work without replacing the judgment that matters.
Team training. Hands-on programmatic training for teams building capability in-house.

How it works

Scope

We define the problem, the deliverables, and the timeline up front.

Build

I do the work and document it as we go.

Hand off

You get documentation and a clear action plan your team can run with.

Pricing

Project fee or short-term retainer, scoped to the work.

Why GrowthPepper

Hands-on experience across the major DSPs from the operator, strategy, and partnership seats. I pair a deep understanding of the ecosystem with an unbiased, partner-agnostic lens, helping businesses choose the right vendors and build the right infrastructure across sell-side, data, attribution, and reporting.

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