Amazon DSP

See how Amazon DSP actually performs against your current stack.

A structured, low-budget Amazon DSP test - including Prime Video inventory - run by an expert trader. Real numbers in four weeks. No long contracts or commitments. Custom Looker dashboard and regular performance updates & check-ins.

Why Test?

Why test Amazon DSP?

If you're already running programmatic, Amazon DSP gives you inventory, identity, and signal you can't get anywhere else - and Forrester just named Amazon Ads a Leader in omnichannel advertising.

Inventory you can't buy elsewhere

Prime Video, Twitch, IMDb, Freevee, and Amazon-owned properties - exclusively accessible through Amazon DSP. Logged-in, premium CTV environments at scale.

Deterministic shopping signals

Targeting and measurement built on real purchase and browse behavior - not third-party cookies. A durable advantage as the open web keeps fragmenting.

Non-endemic friendly

You don't need to sell on Amazon to buy on Amazon DSP. Reach Amazon audiences and drive traffic to your own site, measured via standard pixel conversions.

Closed-loop measurement

Deterministic reach/frequency across CTV, display, OLV, and audio - under one roof, with one identity graph. Harder to replicate on the open web.

Forrester Wave: Omnichannel Advertising Platforms, Q1 2026 - Amazon Ads named a Leader

Source: The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026. Read the full report →

The Process

The Amazon DSP Test

A structured four-week test designed to answer one question: does Amazon DSP earn a line in your media plan?

Week 0

Kickoff & Setup

Goals, KPIs, pixel placement, audience build, creative QA.

Weeks 1-2

Launch & Calibrate

Full-funnel line items go live. Daily monitoring, early optimization.

Weeks 3-4

Optimize

Prune supply, shift budget toward what's working, test creative variants.

Week 5

Readout

Full performance review, benchmarks, and honest recommendation on next steps.

From $5K
Test budget
4 weeks
Duration
Looker Studio, live
Reporting
Test only
Commitment
Why Us

Why GrowthPepper

GrowthPepper is a boutique programmatic consultancy with over a decade of hands-on DSP experience across endemic and non-endemic brands. You work directly with the trader running your campaigns - no account managers, no pods, no agency markup on top of a reseller.

We operate our own Amazon DSP seat, set up reporting from day one, and tell you the truth about what's working. If the test doesn't prove out, we'll say so.

Ready to see the numbers?

Grab a 20-minute slot and we'll scope a test that fits your goals and budget.

Schedule a call →

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