ENGAGEMENT MODEL

Your Fractional Media Leader

Senior media leadership across every channel, without a full-time hire.

You have media spending across channels, platforms, and maybe a few agencies. What you do not have is one senior person who owns the whole picture: the strategy, the measurement, and the hard conversations with vendors. That is the role I step into. I embed with your team as the senior media leader, set the direction, build the measurement framework, and hold everything in your mix accountable to real outcomes.

Who this is for

You are spending meaningful budget across paid channels, but no one senior owns the strategy.
You have one or more agencies and no objective way to judge whether they are performing.
Your reporting does not give leadership a clear, honest read on what your media is actually doing.
You need senior judgment a few days a month, not another full-time salary.

What you get

Strategy and planning. One media strategy across programmatic, search, social, and emerging channels, tied to your business goals and budget.
Measurement framework. Clean attribution, incrementality and lift validation, and live dashboards that connect spend to revenue.
Vendor and platform accountability. I hold your existing agencies, DSPs, and partners to measurable standards and tell you the truth about what is working.
Leadership reporting. One honest read on performance for you and your team, on a regular cadence.
Execution as needed. I can run the buying directly in our seats or direct the team that does. You decide how hands-on the role is.

How it works

Diagnostic

We map your current media, measurement, and gaps.

Embed

I join as your fractional media leader for a set number of days per month.

Plan and run

We set a 30/60/90 plan and a reporting cadence, then execute against it.

Scale the role

Month to month. Dial the engagement up or down as the business needs.

Pricing

Monthly retainer, scoped to a set number of hours per week or days per month. No long-term contract.

Why GrowthPepper

Over a decade in media and performance marketing, focused on full-funnel strategy and unified measurement. I am used to operating alongside in-house teams and existing agencies rather than replacing them. As your fractional media leader, you get one senior owner who develops strategy, holds your partners accountable, and provides leadership with a clear read on performance.

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